Indian market handset sales are expected to approach 229mn units in 2015, as mobile subscriber penetration soars towards 145 percent. Indian mobile phones sales accounted for about 33 percent of Indian consumer electronics spending in 2009, according a the “India Consumer Electronics Report Q2 2011″by Dublin-based firm – Research and Markets.
Vendors are likely to increase their focus on semiurban rural customers, with penetration in rural areas estimated at less than 15 percent, far below the national level. Smartphones and touchscreen models are a strong growth area, with Indian and multinational vendors competing to offer phones with perceived high-end features at affordable prices.
India’s consumer electronics devices market, which includes laptops, mobile phones and other digital devices, is projected at about US$29.4bn in 2011. This is expected to increase to US$50.6bn by 2015, driven by rising incomes and growing affordability. Only nine out of 1,000 people in India own a computer, one-fifth of the level in China, while Indian handset population penetration is about 57 percent.
Spending on consumer electronics devices is projected to grow at an overall CAGR of 14 percent through 2015, with the key segments including low-cost mobile handsets, colour TVs, set-top boxes and laptops.
Computers accounted for about 33 percent of Indian consumer electronics spending in 2010. BMI forecasts Indian domestic market computer hardware sales (including notebooks and accessories) of US$8.9B in 2011, up from US$8.0B in 2010.
Sales were up by as much as one-third in H110 compared with the same period of the previous year.
With PC penetration at about 2 percent, the computer hardware compound annual growth rate (CAGR) for the 2011- 2015 period will be about 18 percent.
India’s domestic video, audio and gaming device market is expected to grow to a value of US$21.1bn in 2015.
In a country with craze for Bollywood, major sporting events dominate the small screen. Television will remain the core product in this category, with sports events such as Indian Premier League (IPL) cricket and the 2010 Commonwealth Games in Delhi driving demand for TV set upgrades.
LCD TV set sales were projected to pass 2.7M in 2010, while vendors also reported strong growth in the LED TV set segment.