Soft drink giant Coca Cola’s multi-million dollar campaign at the Super Bowl drew extensive criticism for its multicultural message.
The one-minute video, a multilingual rendition of “America Is Beautiful” in Spanish, Arabic and English showcased cultural and racial diversity of the United States.
The commercial exposed cultural intolerance of many in the audience, including former Congressman Allen West who took to blogging about his displeasure with the Coke ad during the game.
“If we cannot be proud enough as a country to sing ‘American (sic) the Beautiful’ in English in a commercial during the Super Bowl, by a company as American as they come — doggone we are on the road to perdition,” he wrote.
Allen went on to include the words of President Teddy Roosevelt, “Every immigrant who comes here should be required within five years to learn English or leave the country.”